Lifescan – an innovative and disruptive startup set up 13 years ago was a groundbreaking concept offering private CT scans directly to the public without the need for a referral from a GP.
When we first designed the logo no other UK company was offering anything like this service and the concept had to be conveyed instantly.
Strict protocols for the service were put in place to adhere to the clinical restrictions set by the governing bodies which meant the DR advertising and door drops had to be very carefully worded and totally compliant.
Lifescan was sold to Spire Healthcare in 2011 and we continued to work on the account until it’s strategic closure by the owners in late 2016.